What is your Key Differentiator? Hint: It is NOT Customer Service

As a marketing professional the first question I ask a new client is what they do different and/or better than their competitors.  In other words, how do they stand out in a competitive world of multiple brands? What do you think most business owners say? The number one response is “customer service.”  I always politely[…]

Brand Strategy Tune-ups

Like any well maintained vehicle,  businesses need occasional brand strategy tune-ups too. They need to do a diagnostic exam on their brand from time to time. Often they discover their marketing message needs to be reinvigorated to ensure that it is relevant and compelling. Does your marketing message speak the tone and language that resonates[…]

Three Misconceptions about Social Media Marketing

What are the three misconceptions about social media marketing? One of the biggest misconceptions about social media marketing is that you can make it up as you go along as long as you post on a regular basis. This is definitely not recommended. Businesses must have a strategy and set goals for social media before[…]