Tis the season to be jolly…Chestnuts roasting on an open fire…Dashing through the snow, etc., etc. Yep, it’s that time of year. The most wonderful time of the year, right? But is it? I find myself breathing heavy as I drag the Tupperware bins filled with holiday décor from the storage shed. Not to[…]
As a marketing professional the first question I ask a new client is what they do different and/or better than their competitors. In other words, how do they stand out in a competitive world of multiple brands? What do you think most business owners say? The number one response is “customer service.” I always politely[…]
The holiday season is a perfect time to show your clients that you value them and their business. Top-of-mind with your clients (in a good way) is very important. Show your clients that you appreciate them in a genuine and thoughtful way, not in an “you better not go anywhere-here’s an expensive bottle of champagne”[…]
Like any well maintained vehicle, businesses need occasional brand strategy tune-ups too. They need to do a diagnostic exam on their brand from time to time. Often they discover their marketing message needs to be reinvigorated to ensure that it is relevant and compelling. Does your marketing message speak the tone and language that resonates[…]
What are the three misconceptions about social media marketing? One of the biggest misconceptions about social media marketing is that you can make it up as you go along as long as you post on a regular basis. This is definitely not recommended. Businesses must have a strategy and set goals for social media before[…]