Tag: Lighthouse marketing. media

What is your Key Differentiator? Hint: It is NOT Customer Service

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As a marketing professional the first question I ask a new client is what they do different and/or better than their competitors.  In other words, how do they stand out in a competitive world of multiple brands? What do you think most business owners say? The number one response is “customer service.”  I always politely[…]

Why Your Business Needs to Blog

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A well written corporate blog is like a business journal-its purpose is to benefit others. It’s about relevant info and information is what your clients are seeking. Information gives your followers knowledge, and knowledge empowers them to make buying decisions with confidence. There are many good reasons why businesses should blog and here are five[…]