Connect With Your Clients And Create A Two-Way Conversation.
Traditional advertising and the ways companies have gone to market is profoundly changing. While traditional advertising serves an important purpose, it can no longer stand on its own. Traditional advertising encouraged the horse to seek water- but it was social media that inspired him to drink.
Professional media buyers have better leverage. An experienced media buyer can negotiate time-slots and lower prices far better than any company can because of their experience, knowledge and relationships with media outlets.
Effective event marketing can make the difference in demonstrating what is truly remarkable about your business. Showcasing your business one-to-one or in front of a live, captive audience will allow you to get buy-in to your product or service much quicker. It also allows the opportunity to develop relationships and personalize your brand.
Social Media Marketing
Social Media is about delivering value to customers on line where they congregate. It’s about engaging your clients and creating a two-way conversation. When you create a dialogue instead of monolog your customers will participate and begin to trust you.
Bundled Media Services
Your traditional media and social media strategies should work together synergistically. You can save significantly when you bundle traditional media buying and social media marketing services.
Julia has years of experience working on both the agency and the client side of the media relationship. She has established herself as a multi-faceted Marketing and Social Media Consultant. She has a highly creative approach and believes that marketing should be exciting and fun. When you develop and implement a customized marketing plan that speaks to the needs of your clients they will want to participate in your marketing message and take action. read more...
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Tis the season to be jolly…Chestnuts roasting on an open fire…Dashing through the snow, etc., etc. Yep, it’s that time of year. The most wonderful time of the year, right? But is it? I find myself breathing heavy as I drag the Tupperware bins filled with holiday décor from the storage shed. Not to[…]
When navigating the waters of marketing and social media you must know your course before you set sail. In other words, where are you going and how are you going to get there? When we onboard a client the first thing we do is a thorough assessment of their brand. This may sound like a[…]
This is not your typical branding and social media workshop. This is a hands-on workshop that will help you navigate the waters of social media marketing. We are going to help you chart a social media marketing course and make your brand shine! You will learn from experts who have been in the marketing and[…]
Traditional and Nontraditional Media Synergies When it comes to traditional and nontraditional media there is no magical formula or one-size-fits-all approach. Think of social media and traditional media as different types of boats both navigating their way towards a destination. Think of the destination as the consumer purchase decision. Both boat classes use GPS to[…]
As a marketing professional the first question I ask a new client is what they do different and/or better than their competitors. In other words, how do they stand out in a competitive world of multiple brands? What do you think most business owners say? The number one response is “customer service.” I always politely[…]
The holiday season is a perfect time to show your clients that you value them and their business. Top-of-mind with your clients (in a good way) is very important. Show your clients that you appreciate them in a genuine and thoughtful way, not in an “you better not go anywhere-here’s an expensive bottle of champagne”[…]
A well written corporate blog is like a business journal-its purpose is to benefit others. It’s about relevant info and information is what your clients are seeking. Information gives your followers knowledge, and knowledge empowers them to make buying decisions with confidence. There are many good reasons why businesses should blog and here are five[…]
Like any well maintained vehicle, businesses need occasional brand strategy tune-ups too. They need to do a diagnostic exam on their brand from time to time. Often they discover their marketing message needs to be reinvigorated to ensure that it is relevant and compelling. Does your marketing message speak the tone and language that resonates[…]
What are the three misconceptions about social media marketing? One of the biggest misconceptions about social media marketing is that you can make it up as you go along as long as you post on a regular basis. This is definitely not recommended. Businesses must have a strategy and set goals for social media before[…]