April 14, 2020


While Digital Marketing is Evolving Businesses Should Too

As the digital marketing world is evolving it only makes sense that advertisers make a shift and evolve with it.  Keep a close eye on consumer behavior. You need to ask the question, where are our consumers and how are they sending and receiving information? Essentially, how are they communicating with the world?  You can bet that their smart phones and other electronic devices are never far away, which is why you need to market to clients where they are in real time.

Instead of waiting and hoping customers will see and hear your marketing message, we can structure cost effective digital marketing strategies to ensure you reach your potential customers and deliver your message directly to them where ever they are.  With our digital marketing tactics we target clients that are most likely to buy what you are selling. We can make changes in real time and measure the success of the campaign for ultimate success.

Geo Fencing

In a nutshell geo fencing allows advertisers to target their customers where they are physically and where they are virtually.  It is what’s called location based marketing. With the growth of mobile usage you can now deliver your message to your customer where ever they are on their mobile device. What is more is once we capture their info you can follow them on the internet and deliver your custom marketing message to them. This is a tactic we use call site retargeting. It is a strategy we use to build reach and frequency to ensure your marketing message resonates.  Geo fencing is an incredibly powerful and efficient way to deliver your message to the eyes and hands of those on a mobile device.  It may arguably be one of the most cost effective ways to reach your best customers.
Some Benefits of Geo Fencing Include:

Better targeting

With the ability to hyper-target prospects you will have the capability of speaking to customers at the right time and the right place. Not only that, you will engage them with your unique marketing message that is relevant and timely. We plug in your geo area, as well as the demographic info to target only those that are likely in the marketing to buy your products and services.

Cost Effective

When your marketing is hyper-targeted you will only spend less dollars reaching your best potential customer. No wasted money on those folks outside of your target market, both geographically and demographically.

Data is Manageable

You will have access to a dashboard that will provide you will all kinds of useful data to help you with your marketing efforts. We can tweak the campaign in real time and make changes to the creative or the target market. You will get very detailed information about your prospects.

Personalized Service

If you are new to digital marketing and this makes you a little nervous. Don’t be. You will have personalized attention throughout the entire campaign. Because we are a Boutique agency we work with you step by step to ensure your campaign is a success!

Call for a free demo and to learn more at 651-343-8329.

OTT and CTV Advertising

Are consumers getting a bit lazy? Perhaps, as studies show what nearly 85% of all consumer traffic is video based. It’s no surprise that people would rather watch and than read it! That is where OTT come in. Over The Top TV (OTT Advertising) and Connected TV ( CTV) advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops and OTT and CTV has taken it to the next level.

Now with an estimated 155 million US adults accessing streaming video with services like YouTube TV, Hulu, CBS All Access, Sling, and devices such as Roku, Amazon Fire TV, Apple TV — a new medium known as OTT (over-the-top media) has emerged. OTT and CTV allows brands to reach their audiences directly in their living rooms and on their mobile smartphone devices.

OTT allows businesses to directly reach viewers over the internet through streaming video services or devices such as smartphones, laptops, and connected TV (CTV) devices.  The term “over-the-top” comes from the ability for viewers to bypass traditional TV providers that control media distribution, thus giving advertisers the ability to reach their audiences directly and much more cost efficiently.

Lighthouse Marketing Media will create a customized OTT/digital plan using, :15, :30 second, and :60 seconds video spots.  We will showcase who you are and what you do best and deliver those ads 2 to 4 times a day to your best potential customers!

What we love about OTT is that it is cost effective!  To learn more call 651-343-8329 for a free demo or simply fill out the attached form.