The Most Wonderful Time of the year. Where is my Inhaler? by guest Blogger Kim Kane

  Tis the season to be jolly…Chestnuts roasting on an open fire…Dashing through the snow, etc., etc. Yep, it’s that time of year. The most wonderful time of the year, right?  But is it? I find myself breathing heavy as I drag the Tupperware bins filled with holiday décor from the storage shed. Not to[…]

OnBoarding-Know your Marketing Course Before you Set Sail

When navigating the waters of marketing and social media you must know your course before you set sail. In other words, where are you going and how are you going to get there? When we onboard a client the first thing we do is a thorough assessment of their brand. This may sound like a[…]

Rock the Boat on Social Media Marketing

This is not your typical branding and social media workshop. This is a hands-on workshop that will help you navigate the waters of social media marketing. We are going to help you chart a social media marketing course and make your brand shine!  You will learn from experts who have been in the marketing and[…]

The Traditional and Nontraditional Media Relationship

Traditional and Nontraditional Media Synergies When it comes to traditional and nontraditional media there is no magical formula or one-size-fits-all approach. Think of social media and traditional media as different types of boats both navigating their way towards a destination. Think of the destination as the consumer purchase decision. Both boat classes use GPS to[…]

What is your Key Differentiator? Hint: It is NOT Customer Service

As a marketing professional the first question I ask a new client is what they do different and/or better than their competitors.  In other words, how do they stand out in a competitive world of multiple brands? What do you think most business owners say? The number one response is “customer service.”  I always politely[…]

Why Your Business Needs to Blog

A well written corporate blog is like a business journal-its purpose is to benefit others. It’s about relevant info and information is what your clients are seeking. Information gives your followers knowledge, and knowledge empowers them to make buying decisions with confidence. There are many good reasons why businesses should blog and here are five[…]

Brand Strategy Tune-ups

Like any well maintained vehicle,  businesses need occasional brand strategy tune-ups too. They need to do a diagnostic exam on their brand from time to time. Often they discover their marketing message needs to be reinvigorated to ensure that it is relevant and compelling. Does your marketing message speak the tone and language that resonates[…]

Three Misconceptions about Social Media Marketing

What are the three misconceptions about social media marketing? One of the biggest misconceptions about social media marketing is that you can make it up as you go along as long as you post on a regular basis. This is definitely not recommended. Businesses must have a strategy and set goals for social media before[…]